Sara Castillo

Marketing & Web Design

Sara studied Translation and Interpreting, but her curiosity about how ideas connect people soon led her to the world of communication and digital design. Over time, she specialised in branding, content strategy, and web design, disciplines that allow her to transform concepts into experiences that feel authentic and visually alive.

Since 2018, she has worked independently with a variety of brands and projects, combining creativity and strategy to bring clarity, coherence, and emotion to how they communicate. Her work focuses on crafting spaces (digital or visual) where meaning and aesthetics meet naturally.

What drew her to Hacienda Paradiso was its sense of purpose and the genuine care behind every detail. For Sara, design is not just about appearance, but about emotion: about how a message, an image, or a gesture can make someone feel seen and understood. Being part of a project that helps people rebuild their lives gives her work depth and purpose beyond design itself.

“Good marketing is not persuasion: it’s alignment. It’s helping meaningful projects reach the people whose lives they can truly change”